Cancer Council is inviting Queenslanders to show their world how much they love their Mum this Mother’s Day, with a brand new campaign: #mymum at mymum.org.au.
#mymum invites Queenslanders to remember Mums they have lost, cherish those who are still with us, and help keep families together longer by uniting in the movement against women’s cancers.
Cancer Council Queensland spokesperson Katie Clift said #mymum was the perfect way to show the world how much you love your Mum, and that you’re thinking of her this Mother’s Day.
“#mymum invites all of us to honour our Mums by posting a pic on mymum.org.au, sharing it via social media, and making a donation to help eradicate women’s cancers,” Ms Clift said.
“For some of us, Mother’s Day is a reminder of someone special missing in our lives. #mymum is an avenue where people can show the world that their mum is still in their hearts, and connect and unite with those in a similar situation.
“All funds raised from #mymum will help us continue our vital work in prevention programs, support services and world-class researchers into women’s cancers each year.
“We’re asking Queenslanders to make a difference this Mother’s Day by doing something a little different – join the #mymum movement and help us eradicate women’s cancers.”
Around 25,000 Queenslanders will be diagnosed with cancer this year – one in two Queensland women will be diagnosed in their lifetime.
“Those who share a pic with #mymum can also take their support a step further, by setting up an online fundraising page and asking friends and family to donate to the cause,” Ms Clift said.
“Every dollar helps – dig deep for all the Mums – those we have lost, and those who are thankfully still with us.
“Show your support, use the hashtag #mymum this Mother’s Day, and make a difference.”
Queenslanders can upload their photos and videos and join the #mymum movement at www.mymum.org.au.
For more information or interviews, please contact:
Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland