Hope blooms in King George Square

Hope bloomed today as Cancer Council Queensland inflated the world’s largest daffodil in King George Square to mark Daffodil Day for 2020.

Cancer Council Queensland CEO Ms Chris McMillan was joined by Lord Mayor Adrian Schrinner in the square to raise awareness of the iconic fundraiser.

Cancer Council’s Daffodil Day Appeal, which is raising funds for life-saving cancer research, is taking place throughout August, culminating with a giving day on the official Daffodil Day on Friday, August 28.

The tradition of selling fresh daffodils and pins at physical sites across Queensland was unfortunately cancelled due to COVID-19, with Cancer Council Queensland calling for online donations in lieu of the merchandise sales.

Thanks to investment in research, there have been advancements in cancer prevention, screening and treatment – helping to increase survival rates from 53 per cent in the 1980s to 72 per cent today.

You can support Daffodil Day by making a donation online or by fundraising and ‘shaking’ a virtual tin.