Stay SunSmart, and Stay Pretty Forever

Cancer Council Queensland has backed the State Government’s latest sun safety campaign aimed at helping young Queensland women reduce their risk of skin cancer.

Project SPF (Stay Pretty Forever) has today launched a competition inviting Queenslanders to design a sun safe, fashion-forward outfit to win a mentorship with fashion designer Julie Grbac.

Queenslanders aged 16-24 have the highest rates of sunburn in the state*. More than 70 per cent of young Queensland women report damaging sunburn every year.

Cancer Council Queensland spokesperson Katie Clift said new initiatives that encouraged young women to take care of their skin were imperative.

“It’s vital that being Sun Smart becomes fashion-forward, helping young Queenslanders stay safe in the sun without compromise,” Ms Clift said.

“Project SPF – Stay Pretty Forever – is a strong campaign reinforcing the truth that diligent care of your skin and avoiding increased sun exposure has long-term benefits.

“The effects of inadequate sun protection can be ugly – not only are young Queenslanders increasing their risk of skin cancer, but also premature ageing.

“Sunburn can occur in as little as 15 minutes, and sun exposure can add up during the day, doing significant damage to our skin.

“Queensland has the highest rates of skin cancer in the world – it’s vital that Queenslanders stay SunSmart every day to best reduce their risk of being diagnosed.

“Women – ensure you wear minimum SPF30 or above broad-spectrum, water-resistant sunscreen every day, and re-apply it every two hours when out and about.

“Choose a stylish broad-brimmed hat, wear sun protective clothing – and don’t forget to opt for the shade with your sunnies on too!”

Queensland Health invites Queenslanders to follow the SPF Project for fashion and beauty trends from some of Australia’s favourite sun safe style icons.

Sun protection is required when the UV Index is 3 and above. In Queensland, the UV Index is 3 and above all year round, so Cancer Council Queensland encourages sun protection through every season.

More information about Project SPF is available at

More information about Cancer Council Queensland is available via Cancer Council Helpline 13 11 20 or

For more information or interviews, please contact:

Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland

Ph: (07) 3634 5372 or 0409 001 171

*The Health of Queenslanders 2012, Advancing good health, Fourth report of the Chief Health Officer Queensland.