Shady is back in style

Cutting edge designs by QUT fashion students are about to set a new trend in sun safety, following the launch of an exclusive range of Cancer Council active wear.

The launch is the culmination of a SunSmart Fashion Project involving eight student designers who created three running shirts to provide optimal sun protection and comfort.

The exercise shirts will be finalised in partnership with Cancer Council, and supplied to event supporters as part of the Do It For Cancer campaign.

Cancer Council Queensland spokesperson Katie Clift said the unique partnership had delivered a solution for active Queenslanders spending time exercising outdoors.

“We know how vital it is to stay active in Queensland to reduce our risk of cancer – but we need to ensure we’re staying SunSmart at the same time,” Ms Clift said.

“Queenslanders lace up and get active for Cancer Council to raise funds and awareness throughout the year – in events like the Gold Coast Airport Marathon and Bridge to Brisbane.

“The garments designed by the QUT fashion students are made from UPF 50 fabric – the highest rating available – to ensure maximum sun protection and comfort for the user.

“We’re proud to see such innovative active apparel designed for use in our subtropical climate – the garments are comfortable to wear in humid weather and offer the best protection against the sun.”

QUT Creative Industries senior lecturer Dean Brough said the fashion students jumped at the chance to combine great garment design with promoting health and wellbeing.

“It was a beautiful opportunity for our emerging designers to understand sun safe apparel can be innovative and forward-looking,” Mr Brough said.

“The designs incorporate cooling vents, high necks, long short sleeves and the iconic daffodil logo of the Cancer Council into an affordable garment.”

Cancer Council Queensland advised exercisers to reapply sunscreen every two hours when getting active outdoors, when the UV Index level is three or above.

“Be aware of sweating the sunscreen off – if you sweat a lot while running, you may need to reapply more frequently,” Ms Clift said.

“Runners should apply sunscreen before they get dressed to run, especially on race days – it allows for better coverage and penetration.

“Apply one teaspoon per limb to exposed skin, and ensure you use minimum SPF30 broad-spectrum water-resistant sunscreen.

“Don’t forget – wearing sunscreen or SunSmart active apparel alone isn’t enough – additional methods of sun protection, including a broad-brimmed hat and wraparound sunglasses, will best reduce your risk of skin cancer.”

More information about Cancer Council Queensland and staying SunSmart is available via 13 11 20 or

For more information or interviews, please contact:

Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland

Ph: (07) 3634 5372 or 0409 001 171