Peppa Pig supports Daffodil Day to raise money for Cancer Council

Show you care about beating cancer this Daffodil DayPeppa Pig, the newest ambassador for Cancer Council, has released a range of fundraising Daffodil Day products available at Coles and Coles Express stores nationwide.

Each year on Daffodil Day (August 28) communities across the State show their vital support for cancer research, education programs and patient support services, by purchasing fresh flowers and merchandise.

Cancer Council Queensland hopes to raise $1.7 million this Daffodil Day, while nationally the campaign aims to raise $8.5 million.

To help reach the target, Peppa Pig Daffodil Day stickers ($4) will be available in Coles and Coles Express stores Daffodil Day merchandise boxes along with traditional Daffodil Day pens ($6) and pins ($5). Exclusive to Coles will be the Peppa Pig Daffodil Day Reusable Shopping Bags ($2), available from July 29. Coles Express will stock the exclusive Peppa Pig Daffodil Day drink bottle ($8) from now until September while stocks last.

Cancer Council Queensland spokesperson Katie Clift said the charity was excited to have the support of Peppa Pig this Daffodil Day.

“Peppa Pig is hugely popular and we know this important partnership will allow us to raise vital awareness and teach families across the State about the importance of Daffodil Day,” Ms Clift said.

“Purchasing merchandise might seem like a simple gesture, but it means you are brightening the life of someone touched by cancer.

“All funds raised for Daffodil Day go towards vital cancer research, prevention and education programs and patient support services.
“Your support will give hope for better treatments, hope for more survivors and hope for a cancer free future.”

This is Peppa Pig’s first fundraising campaign as the newest Cancer Council ambassador, having joined the charity in April to encourage children to embrace a healthy lifestyle as well as help raise money for the charity.

Trish Padoin from eOne Licensing Australia said: “We hope that Peppa Pig’s popularity and therefore the popularity of these products in Coles and Coles Express stores will really help drive fundraising for this great charity. Cancer Council does incredible work that needs the support of all Australians, young and old.”

For further information, images and comment from either Cancer Council or Peppa Pig, please contact:

For Peppa Pig enquiries:

Rachel Robertson

(0419) 881 791 or

For Cancer Council enquiries:

Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland

(07) 3634 5372 or

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specialises in the acquisition, production and distribution of film and television content.  The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea.  Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.

About Peppa Pig

Pre-school phenomenon Peppa Pig is created by animation studio Astley Baker Davies and is co-owned and distributed by Entertainment One. Peppa Pig is Australia’s number one selling pre-school toy license and consistently achieves the number one rating spot for pre-school television in Australia, airing on The ABC. A theme park attraction Peppa Pig World opened in 2011 in the UK at Paultons Park in Hampshire and attracts over one million visitors per year. The show is broadcast in over 180 territories worldwide and is fast gaining an international following with successful merchandise launches throughout Australia, the U.S.A., the UK, Spain, Italy, Benelux, CEE, South East Asia and Latin America. There are over 700 licensees globally with licensing programs launched in 70 countries.

About Astley Baker Davies

Astley Baker Davies Ltd is the London based animation studio of Neville Astley, Mark Baker and Phil Davies; the Creators, Directors and Producers of Peppa Pig and Ben and Holly’s Little Kingdom. The studio has produced two series of Ben and Holly’s Little Kingdom, and six series of their hit children’s show Peppa Pig.

To date Peppa Pig has been sold to over 180 territories around the world, winning BAFTA’s in 2005, 2011 and 2012, the series also won Best Pre-School Animation prize at the British Animation awards in 2006, won the top TV Crystal award at Annecy, picked up 3 awards at Cartoons on the bay including 2 Pulcinella awards and has been nominated a total of 14 times for children’s BAFTA’s.