Lock it in, wear a pin this Daffodil Day!

You can’t flake on this date – it’s almost Daffodil Day – lock it in and wear a pin to brighten the lives of Queenslanders impacted by cancer.

Join thousands of Queenslanders in a show of strength this August for Cancer Council’s Daffodil Appeal, and the official Daffodil Day (Friday, August 28) to raise vital funds and awareness for the fight against cancer.

Around 25,000 Queenslanders will be diagnosed with cancer this year alone. Daffodil Day is a time to come together and show you care about beating the disease and supporting those affected.

Cancer Council Queensland spokesperson Katie Clift said towns across Queensland would turn yellow as more than 800,000 fresh daffodils, pins, bears and pens were sold to raise vital funds.

“Buying a daffodil or other yellow Cancer Council merchandise will brighten your day, and brighten the lives of Queenslanders impacted by cancer,” Ms Clift said.

“All funds raised during the Daffodil Appeal, kicking off on August 1, and on Daffodil Day, are invested in vital cancer research, prevention and education programs and patient support services.

“Cancer Council Queensland hopes to raise $1.7 million during the Daffodil Appeal and on the official Daffodil Day, while nationally, the campaign aims to raise $8.5 million to fund vital cancer research, prevention programs and support services.

The daffodil is the international symbol of hope for those touched by cancer, as it blooms at the end of winter and heralds the return of spring, vitality and growth.

Ms Clift said a bright splash of yellow does more than light up the community – it gives hope for better treatments, hope for more survivors and hope for a cancer free future.

“With your help, we can make a difference and beat cancer – save the date this Daffodil Day!” Ms Clift said.

Get involved by wearing a pin to show you care, ordering Daffodil Day merchandise to sell, donating to the Daffodil Appeal, volunteering or turning your school or business yellow.

Purchase Daffodil Day merchandise at your local shopping centre, train and bus stations and other locations* on the official day, August 28. Donations can be made any time throughout the Daffodil Appeal.

Cancer Council Queensland is an independent, community-based charity, the achievements of which are made possible by the generosity of Queenslanders.

More information about Cancer Council Queensland is available at www.cancerqld.org.au or Cancer Council’s 13 11 20.

*National supporting outlets include: Coles and Coles Express, Rockmans, BeMe, Thomas Sabo, and selected newsagents through Gordon and Gotch.

For more information, please contact:

Kim Ryan, Senior Media Specialist, Cancer Council Queensland

P. (07) 3634 5239 M. 0488 015 702

For interviews, please contact:

Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland

Ph: (07) 3634 5372 or 0409 001 171