Declare “iCare” this Daffodil Day through new online campaign

Cancer Council Queensland has launched a new social media campaign calling on the community to take action and show support by buying a pin and wearing it proudly on Daffodil Day (August 22).

Cancer Council’s iCare social media campaign, now live at provides an easy platform for Queenslanders to share stories, show support for others impacted by cancer and donate to help beat the disease.

Cancer Council Queensland spokesperson Katie Clift said the campaign encouraged people to show they care about beating cancer by wearing a Cancer Council pin and uploading a photo to social media using the hashtag #mydaffodilpin.

“Community support is vital to the continued success of Daffodil Day and this campaign gives us the opportunity to band together to show we care, share our cancer stories and to brighten the lives of those touched by cancer,” Ms Clift said.

“Wearing a pin may seem like a small gesture, but it can mean the world to people impacted by the disease.

“Simply take a snap wearing your pin, upload to the website and share via Facebook, Twitter and Google+ to help us light up the community with a bright splash of yellow.”

In Australia around 350 people are diagnosed with a life-threatening cancer each and every day.

In Queensland, one in two men and women will develop cancer in their lifetime.

This Daffodil Day, Cancer Council Queensland hopes to raise $1.5 million to support its vital work in cancer research, education and patient support services.

You can purchase Daffodil Day merchandise at your local shopping centre, train and bus stations and other locations* on the official day, August 22. Donations can be made at any time.

Information about volunteering for Daffodil Day is available at

Cancer Council Queensland is an independent, community-based charity, the achievements of which are made possible by the generosity of Queenslanders.

More information about Cancer Council Queensland is available at or Cancer Council Helpline 13 11 20.

*National supporting outlets include: Coles and Coles Express, Rockmans, BeMe, Thomas Sabo, and selected newsagents through Gordon and Gotch.

For interviews, please contact:

Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland

P. (07) 3634 5372 M. 0409 001 171

For more information, please contact:

Kim Ryan, Senior Media Advisor, Cancer Council Queensland

P. (07) 3634 5239 M. 0488 015 702