Daffodil Day turns Qld yellow to support cancer patients

Pens, pins, Dougal bears and bunches of daffodils – it’s all on sale this August to support more than 25,000 Queenslanders who will be diagnosed with cancer this year alone.

Each year on Daffodil Day (August 28) communities across the state show their vital support for cancer research, education programs and patient support services by turning their town yellow, selling fresh flowers and merchandise.

Throughout August Cancer Council Queensland expects more than 800,000 fresh daffodils, bears and pens to be sold to brighten the lives of all Queenslanders impacted by cancer.

Cancer Council Queensland spokesperson Kate Clift said purchasing a pen or bunch of yellow flowers may seem like a simple gesture, but it meant you were brightening the life of someone touched by cancer.

“Buying a daffodil or other yellow Cancer Council merchandise throughout August, or on Daffodil Day will brighten your day, and brighten the lives of Queenslanders impacted by cancer,” Ms Clift said.

“All funds raised for Daffodil Day are invested in vital cancer research, prevention and education programs and patient support services.

“By selling a box of Daffodil Day merchandise at your office or school, or buying some merchandise on the day, you’re giving hope for better treatments, hope for more survivors and hope for a cancer free future.”

Queenslanders are invited to order Daffodil Day merchandise to sell throughout August or sign up as a volunteer and sell fresh daffodils and pins to raise funds on the official day, August 28.

Queenslanders can purchase Daffodil Day merchandise at their local shopping centre, train and bus stations and other locations* on the official day, August 28.

The 2015 Daffodil Day range includes pens $6, daffodil pins $5, Dougal Bear $10 and fresh daffodils cost $7 per bunch.

Cancer Council Queensland hopes to raise $1.7 million this Daffodil Day, while nationally the campaign aims to raise $8.5 million to fund vital cancer research, prevention programs and support services.

Cancer Council Queensland is an independent, community-based charity, the achievements of which are made possible by the generosity of Queenslanders.

More information about cancer Council Queensland is available at cancerqld.org.au or Cancer Council’s 13 11 20.

*National supporting outlets include: Coles and Coles Express, Rockmans, BeMe, Thomas Sabo, and selected newsagents through Gordon and Gotch.

For more information, please contact:

Kim Ryan, Senior Media Specialist, Cancer Council Queensland

P. (07) 3634 5239 M. 0488 015 702

For  interviews, please contact:

Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland

Ph: (07) 3634 5372 or 0409 001 171