After selling out in just 48 hours in 2015, Australia’s answer to the much-loved Ugly Xmas Sweater is back in a brand new design, ready to raise funds for Cancer Council this summer.
Cancer Council’s 2016 limited edition Ugly Xmas Rashie, designed by KOZII Swimwear, is a festive red, green and white pattern featuring a native koala.
Media are invited for filming, photographs and interview opportunities:
What: Launch of the 2016 Cancer Council Ugly Xmas Rashie
Where: Streets Beach, South Bank (at the lifeguard tower)
When: Sunday 2 October, 10:30am
Who: Cancer Council Queensland spokesperson Katie Clift, KOZII Swimwear owner Kay Shallcross, Ugly Xmas Rashie ambassador Kendall Gilding
Cancer Council spokesperson Katie Clift said the original Ugly Xmas Rashie kangaroo design was also available in a range of unisex adults and kids’ sizes.
“The Ugly Xmas Rashie is Australia’s answer to a global Christmas trend!” Ms Clift said.
“It’s simply too hot for us to don Ugly Xmas Sweaters in summer in Australia – but the Ugly Xmas Rashie will help Aussies stay sun safe while supporting a great cause.
“With two in three Australians diagnosed with skin cancer by age 70 – we are always looking for ways to make sure Australians can safely have fun in the sun – and this product does just that.
“We’ve extended the range of sizes in both the kangaroo and koala designs this year – so now the entire family can get in on the fun, including the little joeys!
“The rashie is rated UPF50+, helping keep trendsetters safe from the sun and offering an added bonus of supporting our work in cancer research, patient support and prevention programs.
“Once again, the Ugly Xmas Rashie is limited edition – so start the festivities and get in quick!”
KOZII Swimwear owner Kay Shallcross said the Ugly Xmas Rashie was a new Australian tradition, handcrafted to the highest quality and 100 per cent Australian made.
“We thought it was a great opportunity to support Cancer Council and our local design and manufacturing businesses right here on the Gold Coast,” Ms Shallcross said.
“KOZII is really thrilled to be involved again this year in the promotion of the Ugly Xmas Rashie – on the beach, they’ll once again stand out and make a statement.”
The Ugly Xmas Rashie is available online at cancercouncilshop.org.au and at Cancer Council stores across Australia.
Aussies can share their pics wearing their Ugly Xmas Rashie with the hashtag #uglyxmasrashie and visit uglyxmasrashie on Instagram to raise awareness.
Sun protection is required whenever UV levels are 3 or above. For the best sun protection, Cancer Council recommends a combination of sun protection measures:
• Slip on some sun-protective clothing – that covers as much skin as possible
• Slop on minimum SPF30, broad-spectrum, water-resistant sunscreen. Put it on 20 minutes before you go outdoors and every two hours afterwards. Sunscreen should never be used to extend the time you spend in the sun.
• Slap on a hat – that protects your face, head, neck and ears
• Seek shade
• Slide on some sunglasses – make sure they meet Australian standards.
ENDS
For more information or interviews, please contact:
Executive Manager,
Media and Spokesperson,
Cancer Council Queensland
Phone: (07) 3634 5372
Mobile: 0409 001 171
Every year in Australia:
• skin cancers account for around 80 per cent of all newly diagnosed cancers
• between 95 and 99 per cent of skin cancers are caused by exposure to the sun
• GPs have over 1 million patient consultations per year for skin cancer
• the incidence of skin cancer is one of the highest in the world, two to three times the rates in Canada, the US and the UK.