Queensland plates are about to get more colourful, following the launch of a new campaign to promote health and happiness.
The Queensland Government campaign, endorsed by the Cancer Council, aims to help Queenslanders maintain a healthy diet and lifestyle to improve overall wellbeing.
Cancer Council Queensland spokesperson Katie Clift welcomed the launch of the $5 million four-year campaign.
“Queenslanders will have easy access to almost 200 recipes developed for the campaign and posted on healthier.qld.gov.au,” Ms Clift said.
“The campaign is perfect for people who need help with getting fit, providing practical tips to improve diet and lifestyle.
“It’s also ideal for busy families who want to nourish their loved ones with simple colourful approaches to healthy eating.”
Ms Clift said the campaign would help to improve the health of Queenslanders.
“Fewer than 10 per cent of Queenslanders currently consume the recommended daily intake of vegetables and only about 60 per cent eat enough fruit,” Ms Clift said.
“This campaign encourages Queenslanders to give colour a spin to maintain optimum health and happiness.
“It’s an innovative way to inspire Queenslanders to value fruit and veggies, raising awareness of the health benefits different coloured fruits and veggies have to offer.
“Many Queenslanders may not know that simply eating a banana or green leafy vegetables every day can protect against some cancers.
“A colourful plate is a good step towards a healthier and happier life and a future free of cancer.”
One serve of vegetables is half a cup of spinach, cauliflower or brussels sprouts, half a medium sweet potato or one cup of lettuce or salad vegetables.
One serve of fruit is about eight strawberries, a medium-sized apple, orange, banana or pear, about 20 grapes of cherries or two pieces of smaller fruit like apricots, figs or plums.
“One third of all cancers are preventable through simple lifestyle choices like eating a healthy diet and maintaining a healthy weight,” Ms Clift said.
More information about the Healthier. Happier. campaign is available at www.healthier.qld.gov.au.
More information about Cancer Council Queensland is available via 13 11 20 or www.cancerqld.org.au.
For more information or interviews, please contact:
Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland
Ph: (07) 3634 5372 or 0409 001 171