Cancer Council calls on Queensland women to give via ‘make-up free selfie’ trend

Cancer Council Queensland is calling on Queensland women to post make-up free photos on social media and make a donation to beating women’s cancers in Queensland.

The call follows a viral media campaign that helped a UK charity raise millions for cancer research.

Cancer Council Queensland spokesperson Kim Ryan urged women to go make-up free and give.

“Queensland women can join the campaign by posting a photo on their individual page and linking to CCQ, making a donation online or by phone,” Ms Ryan said.

“The ‘no make-up selfie’ is a novel campaign that has been successful in getting people to talk about women’s cancers.

“The campaign is one of solidarity between women, in a spirit of support that the Cancer Council welcomes.

“While we don’t suggest the ‘bravery’ of a woman who posts a make-up free photo is comparable to the courage of women in our community affected by cancer, the campaign demonstrates empathy with women affected.

“Cancer Council Queensland hopes the campaign will translate into uptake of cancer screening and encourage women to lower their cancer risks and get screened.”

Breast cancer is the most common cancer diagnosed in Queensland women and the second biggest killer of Queensland women.

Each year more than 2900 Queenslanders are diagnosed with breast cancer and around 500 people die from the disease.

“We recommend all women do self-checks regularly and discuss their individual and family risks with a GP,” Ms Ryan said.

“Women between 50 and 69 years of age should have a mammogram every two years, and all women who notice any change in their breast tissue or the surrounding area should see their doctor without delay.

“Women with a family history and possible genetic risk of breast cancer should also talk to their GP about personalised prevention, early detection, and screening protocols.”

People wanting to take part in the ‘no make-up selfie’ trend can support Cancer Council Queensland by sharing their make-up free photo via CCQ’s Facebook page and donating at or by calling 1300 663 936.

All funds raised support Cancer Council Queensland’s vital work in cancer research, education and patient support services.

Women with questions about breast cancer or breast cancer prevention and screening can call the Cancer Council Helpline on 13 11 20.

More information about Cancer Council Queensland is available at