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At a glance
Bowel cancer is the second biggest cause of cancer deaths in Australia, but it’s highly treatable if caught early. This research focuses on understanding why many people don’t participate in the National Bowel Cancer Screening Program and creating new ways to encourage them to participate. By boosting screening rates, we could save over 80,000 lives in the next 20 years.
Your donation funds groundbreaking cancer research for Queenslanders.
Bowel cancer is the second leading cause of cancer-related death in Australia. If detected early, bowel cancer can be successfully treated in over 90% of cases. Despite this, only 40% of people take the life-saving opportunity to participate in Australia’s National Bowel Cancer Screening Program. The design and scientific testing of novel, user-informed behaviour change interventions is vital to increasing our low screening participation rate and saving lives from bowel cancer.
Through this research project we investigate barriers to bowel cancer screening participation in the population and design strategies to overcome them in collaboration with consumers and the National Bowel Cancer Screening Program organisers. This research involves surveys, interviews, and focus groups with the National Bowel Cancer Screening Program recipients about their experiences and preferences, iterative co-design of behaviour change interventions, and randomised controlled trails of these interventions within the Program and general practice. Interventions currently being designed and trialled include general practitioner endorsement SMS, promotional videos and redesigned invitation materials.
If we can increase participation in the National Bowel Cancer Screening Program from 40 to 60%, over 80,000 deaths from bowel cancer in the next 20 years would be prevented. This research is how we can turn that vision into reality.
Associate Professor Belinda Goodwin leads the Health Systems and Behavioural Research Team at Cancer Council Queensland’s Viertel Cancer Research Centre.
View research profile
