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Cancer Council Queensland’s Statewide Women’s Project, supported by Queensland Health is ensuring women in regional and remote areas, have access to much needed wraparound support, including specially designed care packs, to help ease the burden of cancer treatment, every step of the way. Research shows Queenslanders living in regional and remote areas are up to 44% less likely to survive cancer within five years of diagnosis compared to those living in the city. Financial barriers such as accommodation, transportation, and access to essential healthcare often leads women to delay treatment, leading to an increase in cancer deaths. Following engagement sessions with women and healthcare professionals across the State, one message was clear: practical support is critical to overcoming these challenges. Last year, Cancer Council Queensland provided over 25,000 nights’ accommodation for regional and rural Queenslanders needing to be away from home during treatment as well as over 12,000 trips as part of our Transport to Treatment service. As part of their support hubs, Cancer Council Queensland has launched a new care pack program in partnership with MooGoo Skincare and Grants Toothpaste. These specially designed packs, available at every support hub across the State, contain products essential for sensitive skin during chemotherapy and radiation – including lip balm, gentle cleanser, fluoride-free toothpaste and a toothbrush – to help soothe and protect sensitive skin during treatment. Cancer Council Queensland’s Senior Manager, Supportive Care, Natasha Livings emphasised the importance of this practical support for women. “By providing wraparound support — including accommodation, transport, wigs & turbans, and now these care packs — we help women focus on their health, not the stress of finding basic necessities.’
“Our Support Hubs are designed to feel like a home away from home, and these care packs provide a little extra comfort during an incredibly challenging time,” she said. Melissa Lewis, Head of Medical Partnerships, at MooGoo said it was incredibly important to them to help Queensland women as they navigate cancer treatment.“As a Queensland brand, we are incredibly honoured to partner with Cancer Council Queensland on this project. Women so often put themselves last and we’re delighted to be able to provide this support as they navigate their cancer treatment.’ ‘MooGoo products are made using natural, clean ingredients that are perfect for sensitive skin – ideal for when your skin is irritated and dry from cancer treatment,” she said. Queenslanders can access these packs at the 5 Support Hubs across the State. The Support Hubs also provide accommodation, transport services, cancer counselling, peer support, wigs & turbans, and financial counselling as well as emotional support. Cancer Council Queensland Support Hubs are in:
Cancer Council Queensland’s Australian Cancer Atlas 2.0, has been recognised with two top honours at the prestigious Oceania Geospatial Excellence Awards. The groundbreaking tool shows visually how small areas across the country are faring when it comes to cancer diagnosis rates, participation in national cancer screening programs, and five-year cancer survival. The innovative, interactive online project, which was developed in partnership with QUT and launched formally last year, was recognised through the Oceania Technical Excellence Award and J. K. Barrie Award for Overall Excellence at a ceremony in Brisbane on Monday night. The Australian Cancer Atlas was created by applying Bayesian spatial models on cancer registry and other data and demonstrates that the impact of cancer varies substantially depending on where Australians live. A consistent pattern within the Atlas is that Australians living in regional and remote areas experience poorer survival than those living in urban areas. Professor Peter Baade of Cancer Council Queensland, who led the project, said: “The Australian Cancer Atlas is already making a real difference – it’s helping researchers, health services, and policymakers identify cancer disparities across Australia, and guide research priorities. It has become a powerful tool for public health planning and community engagement. “To have the Atlas’s technical and overall excellence recognised by industry experts is powerful validation of its quality and impact. These awards give us a strong foundation to strengthen engagement with communities, industry, and government, and expand our research partnerships to better understand – and ultimately reduce – geographical disparities in cancer outcomes. “To me, this award reflects the incredible commitment and collaboration of a great team of people from Cancer Council Queensland, QUT and other organisations, across many disciplines,” he said. The Oceania Geospatial Excellence Awards are run by the Geospatial Council of Australia, which is the peak body representing the interests of individuals and organisations working in the geospatial sector. Learn more about the work of Professor Peter Baade.
Cancer Council Queensland has launched its first ever television ad, featuring Jordyn Diebert, a young Queensland mother who was diagnosed with a rare form of cervical cancer while pregnant with her first child. In 2024, 29-year-old Diebert received the life-altering news of her diagnosis, just as she was preparing to welcome her first baby. The ad shows her receiving her treatment, as well as a real staff member from Cancer Council Queensland’s 13 11 20 information and support service, and four other Queenslanders participating to raise awareness of the charity’s cancer support services. The ad was created and produced entirely in-house, and will air across the state on Channel 7, Channel 9 and the SCA radio network throughout April as part of the new brand strategy and campaign launched today. The campaign encourages Queenslanders to reach out to the organisation for cancer support, including cancer counselling, accommodation, support with transportation to treatment, and financial counselling. Lexi Kehl, Manager, Corporate Communications at Cancer Council Queensland, said: “At Cancer Council Queensland we give comprehensive support to anyone affected by cancer. We’re here to provide all Queenslanders with the information, resources, and support services they need, at every stage from diagnosis.” The new ad comes as Cancer Council Queensland researchers find those living in regional and remote areas are up to 44% less likely to survive cancer within five years of diagnosis compared to their metropolitan counterparts. “In this creative, we wanted to ensure Queenslanders from all regions and backgrounds feel represented, regardless of where they live. It’s important that rural and regional Queenslanders are aware of all the support available to help them access their treatment,” Ms Kehl said. Cancer Council Queensland’s Multimedia Specialist, Tylah Kinbacher, used minimal equipment and captured the raw, emotional moments in the ad by filming Queenslanders in their element. Mr Kinbacher said authenticity and human connection were front of mind whilst conceptualising and planning the creative. “We wanted to capture real Queenslanders, their story in a way that was entirely genuine to them. For example the first few scenes were filmed up in Mt Isa, and the farmer really was out mustering with his cattle,” he said. “We gave all the Queenslanders appearing in the ad the flexibility to put things in their own words. When there was acting involved, we didn’t tell them exactly what to do – instead, we tried to showcase them a realistic everyday scenario, like ‘imagine you’ve just come home from work, and have a lot on your mind”. Kinbacher used a Sony A7 IV, Sony A7 SIII, Ronin RS4 gimbal, LED panels and an Amaran 300C light to film the ad. ‘For me, the standout moment was when we captured the shot of Jordyn looking directly into the camera, with her baby in her arms, whilst receiving chemotherapy. It was a big moment I’ll personally never forget.” ‘I hope the takeaway is Queenslanders understand there’s lots of support available, and they walk away knowing they can come to us at any time,” Mr Kinbacher said.