Mr Muhammad Haroon

Postdoctoral Research Fellow, Inform and Communicate
What inspires me

“Where there’s hope, there’s life.” Anne Frank, The Diary of a Young Girl

Profile information

Areas of expertise

Visual communication design, evaluation of usability and user experience (UX) of screen-based technology, medical image processing.

Overview

Muhammad Haroon is a multidisciplinary professional with a diverse background spanning design, computer science, and health research. Born and raised in Pakistan, he began his career in creative arts, earning a degree in design from the National College of Arts, Lahore. Over the subsequent 15+ years, he worked as a visual communication designer and art director, gained postgraduate qualifications in computer science and then applied these skills to health research during his Phd. Haroon joined Cancer Council Queensland as a Research Communications Specialist, where he combines his expertise in design, computer science, and health research to communicate complex scientific findings effectively.

Education

Master of Science (Computing) | University of Bradford, United Kingdom

Bachelor in Design | National College of Arts, Pakistan

Get to know Muhammad Haroon

How does your research contribute to the bigger picture in cancer prevention, treatment, and support?

Cancer epidemiology research deals with complex statistics, concepts and terminologies that can be challenging for people to understand, thus limiting dissemination of knowledge and hinders informed health decisions about cancer prevention, treatments, and support options. I work with cancer epidemiologists, clinicians and cancer patients and their family members to convert cancer epidemiology research into interactive digital stories (visual explainer) that can explain the complex scientific concepts in colloquial language supplemented by graphics, images, videos and animations. The aim is to inform as many people as possible about the geographical patterns of cancer in Australia, its causes, and implications and to motivate people to take action against cancer.

What’s your ‘connection to cause,’ and what inspires you to keep going, especially through complex challenges?

The mission of Cancer Council Queensland holds a personal significance for me. My brother’s cancer journey has given me firsthand insight into the challenges faced by those affected. After his diagnosis, my immediate reaction was to understand prostate cancer in detail. There were many questions in my head, and a huge challenge for me was finding scientific information related to prostate cancer in easy-to-understand language. That’s when I encountered complex survival statistics, and the dependence of survival on factors such as PSA level and Gleason score. I realised that a lay person would find it difficult to understand that information. Cancer Council Queensland now provides me the platform to collaborate with clinicians, cancer epidemiologists, people living with cancer, and general public to explain cancer types, risk factors, screening and treatment options and its geographical patterns in Australia through easy-to-understand visual explainers.