Chalk art will pave the way for Daffodil Day (Friday, August 22) with a number of decorative displays popping up at sites around the city from today to raise important awareness.
The Daffodil Day themed chalk artwork will help turn sites across the city yellow in celebration of the iconic fundraiser from Tuesday, August 19 to Monday, September 1.
The artwork will also indicate where commuters can pick up Daffodil Day merchandise on the official day, August 22, including Eagle Street, Queen Street, Central Station, Roma Street Station and King George Square.
Cancer Council Queensland spokesperson Katie Clift said the chalk art was a fun way to get people thinking about Daffodil Day and important cancer awareness.
“Daffodil Day is one of the state’s most iconic fundraisers growing hope for better treatments, hope for more survivors and hope for a cancer free future,” Ms Clift said.
“Wherever commuters spot the chalk art, there will be a fundraising site in operation on the official day to pick up merchandise and flowers, and support Queenslanders impacted by cancer.
“While purchasing a pen or flowers may seem like a simple gesture, every donation will help to brighten the life or someone impacted by cancer by funding vital cancer research, prevention programs and patient support services.”
In Queensland, 24,000 people will be diagnosed with cancer this year, and 8000 will die from the disease.
This Daffodil Day, Cancer Council Queensland hopes to raise $1.7 million to support its vital work in cancer research, education and patient support services.
Cancer Council Queensland is an independent, community based charity, the achievements of which are made possible by the generosity of Queenslanders.
For interviews, please contact:
Katie Clift, Executive Manager, Media and Spokesperson, Cancer Council Queensland
Ph: (07) 3634 5372 or 0409 001 171
For more information, please contact:
Kim Ryan, Senior Media Advisor, Cancer Council Queensland
Ph: (07) 3634 5239 or 0488 015 702